The Beach Co-op
- Group:Organisations
The Beach Co-op
The Beach Co-op was born from our desire to do something for the ocean that gives us so much. In 2015, a group of volunteers started gathering at Surfers Corner in Muizenberg to clean waste, much of it plastic, that was accumulating along the rocky shoreline. This impromptu movement has grown into a dedicated non-profit organisation on a mission to build ocean communities that care.
Our mission is to effectively connect people, institutions and organisations, through evidence-based education and experiential learning, to keep South Africa’s beaches clean and healthy and to protect and enhance ocean health.
The Beach Co-op believes that behavioural change is driven by awareness, emotional connection and support in implementation. We focus on building an ocean-loving culture that is supported by scientific knowledge and celebrated through music, art and sport. We partner with music festivals, art groups, sporting clubs and schools to engage them in cleanup activities linked to lifestyle activities.